Cum “vinzi” un blog

April 25th, 2006

Unul dintre ultimele post-uri ale lui Guy Kawasaki are titlul “How to Evangelise a Blog”. In general imi plac ideile lui Kawasaki (doar de asta ii si citesc blogul) DAR in post-ul asta mi se pare ca face cateva greseli mari. Am sa dau cateva citate mai jos:

1. Think “book” not “diary.” First, a bit of philosophy: my suggestion is that you think of your blog as a “product.” A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous thoughts and feelings. You have no plans for others to read it. By contrast, if you write a book, from day one you should be thinking about spreading the word about it. If you want to evangelize your blog, then think “book” not “diary” and market the heck out of it.”

Parerea mea: ceea ce spune el este corect (din punct de vedere al marketingului) dar am impresia ca ii scapa esenta fenomenului de blogging. Sigur ca exista persoane care trebuie sa aiba o anumita auto-cenzura (in special cei cu bloguri de business) si persoane care spera ca blog-ul lor sa apara in ziare si la TV intr-o zi dar majoritatea isi spun parerea vis-a-vis de diferite subiecte, isi expun pareri subiective sau, pur si simplu, se descarca pe un blog personal. Nu sunt nici scriitori, nici critici literari si nici nu si-ar dori sa ajunga vreodata, deci ideea de carte pur si simplu nu functioneaza. In plus, sa nu uitam de la ce a pornit si ce inseamna de fapt termenul de blog.

“3. Collect email addresses. The first piece of advice that I give authors who want to evangelize their book is to accumulate email addresses. (The second piece of advice is to start blogging before the book comes out.) When I launched The Art of the Start, I sent out email to 95,000 people who had made contact with Garage in the past nine years by attending our conferences, submitting business plans, … whatever. Also a team of student interns compiled a database of every entrepreneurial organization on the planet for me.”

Parerea mea: Okay. Asta este clar sfatul unui om care a avut parte de PREA MULT MARKETING la viata lui. Din pacate ceea ce propune el se cam incadreaza la “sectiunea” marketing cu intrerupere sau, as spune chiar spam. Ma rog, se pare ca omul are o alta viziune despre ceea ce inseamna spam: “I define “spam” as sending email to someone who has never sent me one”. La faza asta a scazut in ochii mei. Oricum, e evident faptul ca el vede in blog numai o modalitate de promovare si/sau vanzare. Trist.

6. Supplement other bloggers with a followup entries. Read the blogs of the top fifty or so bloggers (using Technorati’s ranking is fine) and see if you have in-depth knowledge about their topics. Then instead of leaving the typical, dumb shiitake comment (“I think you’re an orifice who shouldn’t make money recommending products that you’ve invested in.”), craft a real essay that complements the blogger’s entry.”

Parerea mea:Â Now, this is what I call lame. Tendinta pup-in-curista aplicata blogging-ului. Fa-le complimente (nesincere) celor de pe primele locuri. Avantaje: iti lasi linkul acolo deci primesti trafic pe blog si exista sansa ca cel pe care l-ai ridicat in slavi sa fie suficient de fraier incat sa te creada si poate, cine stie, ajungi si in blogroll-ul lui. Again, lame.

Printre cele de mai sus se mai strecoara si cateva sfaturi mai “morale” dar, overall, ceea ce a postat Kawasaki spune multe despre el, si, mai ales despre motivul pentru care scrie un blog. La final, un ultim citat: “You don’t have to be as blatant as I am in the desire to climb Technorati’s ranking, but… ”

Full article: HERE

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